Today’s family systems are beautifully complex. Multigenerational, multicultural, blended; every family is unique.
Given this complexity, your brand requires a sophisticated understanding of social, emotional, cognitive, and physical mindsets at every age and stage. Equipped with this understanding, you can develop products, experiences, and messages that resonate with youth and families. And while we all have personal experience with the relational systems we call families, few of us are experts in the special dynamics of family needs. That’s where C+R’s youth and family division, YouthBeat comes in.
world better for
Our institutional knowledge about kids, tweens, teens, and parents, coupled with experienced practitioners, including moderators with the gift and talent to connect with these cohorts, creates unmatched custom research strategies.
Our team knows the ins and outs of family market research and is guided by the philosophy that every youth study is a celebration of childhood. We’re on a mission to educate, empower, and inspire clients like you who are committed to making the world a better place for families.