Senior Vice President, Quantitative Research
Jane has spent the past 17 years conducting custom quantitative research leveraging a variety of quantitative methods including segmentation, brand positioning, concept, product potential, optimization research, advertising awareness, and customer satisfaction research. Since she joined C+R in 2001, these methods have been implemented in partnership with a broad spectrum of industries including CPG, toy, non-profit, restaurant, media, durables, and online services. Jane’s career has been focused on designing and executing high-quality research that builds into visual, focused, and actionable findings among adult and youth consumers, as well as business to business consumers.
Jane’s decade-plus of experience in research with Kids, Tweens, Teens, and Parents helped inform the development of ParentSpeak, C+R Research’s online research community of parents. Leveraging her curiosity and interest in child development, Jane also serves as C+R’s quantitative expert for custom youth and family research.
Jane received a Bachelor of Business Administration from the University of Wisconsin, Madison.