INdustry Expertise

market research for the
restaurant & food service

rise to the

Whether you are an owner-operator of a restaurant or heading up a cafeteria for a college/university or hospital, you can agree that the food service industry is like no other because it offers a truly multi-faceted experience. Customer satisfaction is anything but straightforward. It’s based on everything from the food to the ambiance to the service, each one of which can be difficult to standardize across locations. 

Furthermore, the industry is also faced with the usual challenges inherent in trying to reach customers from different generations and backgrounds. This industry must continually address this long list of influencing factors to attract new customers and keep current ones coming back.

restaurant and food
service challenges
we address

  • how are we appealing to customers with different situational drivers?
  • how does our business cater to parents and children?
  • what white space opportunities exist for our menu?
  • what influenced people to choose another place to eat and how do we get them back?
  • what factors influence someone’s in-the-moment decision on where to dine?
  • how is our business perceived by various multi-cultural cohorts?
  • how can I optimize my menu to my customers’ ever-changing tastes?


Complex questions like these require a customized insights solution.  And because external factors are always influencing people’s attitudes and behaviors, the research should be ongoing to ensure that your establishments (whether you are a commercial restaurant or running a college, hospital, or business cafeteria) evolve to meet the changing needs and desires of your customers.

the right
research recipe

C+R Research is uniquely qualified to help you answer your burning issues and guide you to the right strategies and tactics. With over 60 years of restaurant and food service marketing research under our belts, we’re proud to offer a holistic research style that includes a huge variety of qualitative and quantitative methods; traditional and innovative techniques; and strategic and tactical approaches.

custom market
research solutions

C+R does it all
under one roof.


While other restaurant/food service market research companies may specialize in one area, C+R can do it all under one roof. This allows for seamless coordination between different phases, which makes for better outcomes for business and your customers.

something special

Your establishment offers diners something special that they can’t find anywhere else. We consider it our mission to help draw that out to solidify your unique position in the market. The more you know about your customers, the better you can ensure that you offer a memorable experience tailored to their needs.

restaurant and food services
related resources

take the next step

let’s discuss your upcoming project