Knowing your competition before breaking into a marketplace is essential. Think: global brands considering US entry, start-ups, or established brands assessing opportunities in a newly considered category.
You need to know how strong your competition is – in terms of brand equity and customer loyalty – and how open consumers are to trying a new product. By identifying the strengths and weaknesses of the players in your category, as a new brand you can determine how to differentiate yourself, and what white space opportunities exist.
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At C+R, we have a huge range of approaches to meet any of your competitive landscape research needs – from a qualitative exploratory study to a robust strategic study, something in between.
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at your competition
- who is aware of specific brands?
- who has considered them?
- who is a loyal customer and what motivates them to be loyal?
- what motivates people to try brands in your category and what motivates them to be loyal to a particular brand?