Cailun Glick

Senior Research Director, Communities & Panels

meet Cailun

With a passion for understanding what drives people, Cailun has spent over a decade conducting qualitative market research. From focus groups and in-depth interviews to UX research, shop-along studies, ethnography, and social listening, Cailun has mastered a wide range of qualitative methods.

Cailun’s approachable and easy-to-talk-to style creates an environment where authentic conversations lead to valuable insights. By combining a deep understanding of human behavior with a strategic perspective, Cailun helps clients transform insights into actionable strategies that drive growth and innovation.

Cailun’s expertise spans both B2C and B2B, partnering with clients in CPG, technology, retail, restaurant, beauty, insurance, and healthcare to uncover insights that make brands thrive.

Cailun received a Bachelor of Science in Media & Cinema Studies from the University of Illinois at Urbana-Champaign.

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