Generational spotlight

About This infographic

From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how to reach them and the messages that will resonate with them. View our generational infographic to learn about each of the generational cohorts.

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