About This Webinar
Kids articulate themselves in a simpler manner than adults and may have difficulty recognizing or expressing complex thoughts or feelings. This is why in-person interviews such as focus groups remain a popular and necessary part of any youth-focused research toolbox. They allow us to observe kids’ emotions and to provide our clients with a more complete picture and thorough understanding of the topic at hand. Online survey research offers some great tools for measuring kids’ reactions to products, advertising, etc., but it doesn’t always tell the whole story. In this webinar, we will showcase copy testing conducted with kids using automated facial coding technology to not only measure kids’ expressed opinions to advertising in a traditional online survey, but also observe (and code) their emotions to that advertising.