Consumer Connections: Key Insights From Consumers During COVID-19 Shelter In Place

About This ebook

It’s important to know where consumers have been so we know where they are headed. 

From March 26, 2020 through the end of April, we spoke with consumers across the country once a week to hear how the novel coronavirus and subsequent shelter-in-place ordinances have been affecting their household’s daily lives. This report brings to light the evolution of emotions consumers have experienced and what this means for your brand.

Nancy Baum

Vice President, In-Person Qualitative Research