Research Carries on During These Uncertain Times

Filed Under: Best Practices, COVID, Market Research


Robbin Jaklin

Former President, C+R Alum

During this uncertain time of the Coronavirus (COVID-19) pandemic, we know that some companies have restricted travel, are implementing flexible work schedules, allowing employees to work remotely, etc.

We also recognize that you still have research that needs to be conducted – that consumer insights are still important. We at C+R Research are still here – ready and able to handle all your research needs – it’s business as usual for us, and here’s why:

  • C+R’s entire staff has the ability (even before the current Coronavirus situation) to work remotely.  Everyone on our staff is equipped with a laptop and has access to Internet.  Even with our employees working from home, your data and information is still protected as it always has been. 
  • Our infrastructure is set up in such a way that we always have redundancies across our organization and staff in all positions – allowing us to have more than adequate coverage on all projects.

In terms of data collection, our methodologies bode well for the current crisis. Most are digitally based; in fact, for now, we are encouraging our clients to consider converting in-person qualitative (e.g., focus groups, shop-alongs) to a digital approach (e.g., online qualitative, webcam interviews, digital ethnographies).

Additionally, we are reviewing all of our current and upcoming projects to ensure the current consumer climate won’t have an impact on study results; and we’re providing recommendations to clients when we feel there could be an impact. 

As your research partner, we are sensitive to the needs of the world at large during the COVID-19 pandemic. You can rest assured that C+R is balancing societal concerns with that of running our business so that we continue to support our clients. We are monitoring the situation and adjusting our business’ response as needed. Hopefully, Coronavirus will be a distant memory for us all very soon.  In the meantime, please stay safe, and we are here if you need us! 

For more of C+R’s perspective on market research during the COVID-19 pandemic, please see our colleagues’ blog posts:

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