Research Services

in-depth interviews

When You Need
a Deep Dive

In-depth interviews (IDIs) are real-time, flexible, one-on-one discussions that range from 30 to 90 minutes each. These one-on-one discussions allow us to engage with consumers on a deeper level – fully understanding their unique stories, journeys, and experiences.

in-person or virtual

Our moderators can conduct IDIs in-person at a central location or virtually via webcam. These discussions offer the flexibility to dive into more personal topics and/or complex lines of questioning, such as projectives and laddering techniques. Our clients find that IDIs are especially beneficial for consumer deep dives, foundational learning, journey mapping, and B2B studies. This approach is also often paired with online immersive discussions to supplement and enhance learnings.

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