Alex Palermo

SENIOR Vice President, B2B Research

meet Alex

Alex is a skilled qualitative moderator and quantitative analyst who is able to lead all phases of any project.​

Alex has over 15 years of experience leading quantitative and qualitative market research studies.  In this time, she has led customer satisfaction tracking studies for Fortune 500 companies in the manufacturing industry as well as moderated hundreds of in-depth interviews with C-level executives and business decision-makers. ​

While at C+R, Alex has moderated telephone interviews, webcam interviews, in-person interviews and mini-groups with business decision makers.  She has also conducted quantitative research studies with business respondents for clients in healthcare and financial services, among other industries.​

Alex also has extensive experience conducting social listening studies for clients in the CPG, healthcare and retail industries.​

Prior to joining C+R in 2013, Alex was an Associate Group Director for Beall Research in Chicago and a Senior Project Manager for National Analysts in Philadelphia.  Alex received her BA in Communication from Loyola University Maryland, with a minor in Marketing. 

browse Alex’s
thought leadership

blog

Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

Learn more

blog

The New E-Commerce: The Rise of Subscription Services

Learn more

blog

How Employers are Dealing with Rising Pharmacy Costs

Learn more

blog

The Use of Social Media in Pharmacy Market Research

Learn more

blog

5 Tips to Help Your Brand Get Noticed on Social Media

Learn more

webinar

A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies

Learn more

ebook

Social Listening as a Compliment To Traditional Qualitative and Quantitative Methodologies

Learn more

blog

Millennials and Complementary and Alternative Medicine: What does it mean for the healthcare Industry?

Learn more

blog

How Builders Seek to Create More Community as Technology Becomes More Isolating

Learn more

ebook

Meeting the Unique Challenges of B2B Market Research

Learn more

webinar

A Consumer Researcher’s Guide to B2B Research

Learn more

blog

Alexa, promote my brand: How companies are using smart speakers to engage with their customers

Learn more

blog

Hitting the Reset Button: Our Approach to Conducting Research in Times of Uncertainty

Learn more

blog

Digital Main Street: How Small Businesses are Evolving During COVID

Learn more

blog

Measuring the Impact of COVID-19 on Our Healthcare System

Learn more

blog

3 Ways COVID Has Changed Home Improvement

Learn more

blog

The New Challenges for B2B Market Research

Learn more

ebook

Best Practices For Finding and Engaging The B2B Respondent

Learn more

webinar

A Needle in a Haystack: Finding the Right B2B Respondent

Learn more

q&a

  • What’s your favorite thing about Market Research? What do you enjoy about Market Research?

    I love learning new industries from the bottom up.  One of the great things about doing B2B research is you often get to see and interact with aspects of products and services that you never would have even thought of as a consumer of them.

  • If you weren't in market research, what profession would you like to attempt?

    I am really into fitness and nutrition. I’d probably be a fitness coach or work in corporate wellness.

  • What song would you sing karaoke to?

    Waterfalls by TLC. I know the entire rap part by heart.

  • What is the best piece of advice you ever received? 

    Don’t take yourself too seriously. Laugh and the world laughs with you.