Casey Sloan

Vice President, In-Person Qualitative Research

meet Casey

Casey provides qualitative design and strategic insights leveraging both in-person and online methodologies. Casey has experience on the client, supplier, and agency sides of the business and has worked in a variety of categories, including CPG, retail, beer & spirits, technology, durables, and financial services. ​

Casey routinely moderates over a hundred discussion groups, ethnographic and shop-along sessions, and online communities each year. He is well-versed in a variety of traditional and non-traditional qualitative techniques to help clients build stronger brand relationships with their consumers.​

Previously, Casey held senior qualitative positions at PepsiCo, Young & Rubicam Advertising, and Teenage Research Unlimited.​

Casey earned his BA from Lawrence University and attended the Johns Hopkins School of Business. He also is a graduate of the Miami Ad School’s Account Planning Program and the RIVA Qualitative Institute.​

browse Casey’s
thought leadership


  • What's the most rewarding thing about your job?

    Helping clients to really understand how their brands can better connect with consumers. 

  • If you weren't in market research, what profession would you like to attempt?

    In another life, I’d like to open a BBQ restaurant.

  • What is your favorite word?


  • What's your favorite book? Movie?

    My favorite book is The Firm and my favorite movie is Shawshank Redemption.