Vice President, In-Person Qualitative Research
Casey provides qualitative design and strategic insights leveraging both in-person and online methodologies. Casey has experience on the client, supplier, and agency sides of the business and has worked in a variety of categories, including CPG, retail, beer & spirits, technology, durables, and financial services.
Casey routinely moderates over a hundred discussion groups, ethnographic and shop-along sessions, and online communities each year. He is well-versed in a variety of traditional and non-traditional qualitative techniques to help clients build stronger brand relationships with their consumers.
Previously, Casey held senior qualitative positions at PepsiCo, Young & Rubicam Advertising, and Teenage Research Unlimited.
Casey earned his BA from Lawrence University and attended the Johns Hopkins School of Business. He also is a graduate of the Miami Ad School’s Account Planning Program and the RIVA Qualitative Institute.
What's the most rewarding thing about your job?
Helping clients to really understand how their brands can better connect with consumers.
If you weren't in market research, what profession would you like to attempt?
In another life, I’d like to open a BBQ restaurant.
What is your favorite word?
What's your favorite book? Movie?
My favorite book is The Firm and my favorite movie is Shawshank Redemption.