Turn Your Actionability up to 11: Use Your Partners to Amplify Research Objectives for Results That Matter

About This Webinar

You’ve secured a research partner and scoped out your research objectives. But what if there’s more you can learn? Join Kat Figatner and Dave Mastrofski as they walk through three case studies that demonstrate how they’ve expanded and augmented research to help clients gain deeper insights to drive their business decisions long term.  

In this webinar, you’ll learn how to: 

  • Use multi-source precision targeting to get more clear and actionable identification of where opportunities are with your shoppers and how to motivate them 
  • Get more out of your Agile Research results through Advanced Analytics 
  • Get buy-in from stakeholders to make the research evergreen, through the use of effective Activation Workshops. 

You invest a lot in your research programs, but is there more to get out of it?  

Dave Mastrofski

Vice President, Quantitative Research

Kat Figatner

Senior Vice President, In-Person Qualitative Research