Paul Metz
Executive Vice President, Quantitative Research
meet Paul
Paul Metz, Executive Vice President, leads one of C+R’s quantitative client service teams and oversees C+R’s corporate marketing efforts. With 25 years of experience, Paul brings his clients a wealth of knowledge about research design and quantitative analysis and has extensive experience with market segmentation, brand positioning, advertising assessment, and new product development. His experience includes consulting with a wide variety of nationally recognized businesses and brands in grocery products, entertainment, retail, publishing and youth products. Prior to joining C+R Research, Paul worked in marketing research at The Quaker Oats Company, which included more than a year in Quaker’s R&D center working on a fast-prototyping new product development team. Paul began his career at M/A/R/C, a custom marketing research agency.
Paul holds a BA in Psychology from Northwestern University and an M.S. in Marketing from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. Paul also serves on an External Advisory Board at the University of Wisconsin’s Graduate School of Business.
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thought leadership
q&a
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What's your favorite thing about Market Research? What do you enjoy about Market Research?
I never do the same thing week after week, project after project. Each project presents a new “riddle” to solve. It’s a great career for the insatiably curious. And the research tools keep evolving and changing, so it’s not a career that I get bored with.
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What's the best part about working at C+R?
The culture is such that I can just do my work and not be bothered or hampered by too much corporate policy, convention or conformity. The company respects hard work, teamwork, and having a good time while doing great work.
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What is your favorite word?
Skullduggery
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What do you enjoy doing when you're not working?
What do you mean, “not working”? I guess I’d be sleeping, eating, commuting back and forth to work and on vacation, or planning my next vacation. That’s pretty much what I’m doing when I’m not working! Oh – and raising my kids.