Paul Metz

Chief Executive Officer

meet Paul

Paul Metz, Chief Executive Officer, leverages over 30 years of client and supplier-side experience to shape the business strategy of C+R. He is instrumental in driving innovative enhancements to the company’s solutions portfolio and ensuring world-class staffing and corporate culture. Committed to the company’s tradition of being practitioner-led, Metz remains actively engaged with several clients and projects. His involvement is crucial in clarifying business challenges, creating optimal research designs, and translating insights into effective marketing tactics and strategies. 

His background is rooted in quantitative survey-based and syndicated research methods, encompassing advanced knowledge of analytics and complex sampling. Metz has worked extensively on a wide range of products, brands, and marketing initiatives, focusing on Consumer-Packaged Goods (CPG), retail, and public service/social impact. He brings deep expertise in addressing clients’ needs in market segmentation, brand equity and positioning, new product innovation, and advertising effectiveness. 

Before joining C+R Research, Metz held a position in marketing research at The Quaker Oats Company. Prior to this, he began his career at M/A/R/C, a custom marketing research agency. He holds a B.A. in Psychology from Northwestern University and an M.S. in Marketing from the Marketing Leadership Institute at the University of Wisconsin-Madison, where he is a routine guest lecturer. 

browse Paul’s
thought leadership


  • What's your favorite thing about Market Research? What do you enjoy about Market Research?

    I never do the same thing week after week, project after project.  Each project presents a new “riddle” to solve. It’s a great career for the insatiably curious.  And the research tools keep evolving and changing, so it’s not a career that I get bored with.

  • What's the best part about working at C+R?

    The culture is such that I can just do my work and not be bothered or hampered by too much corporate policy, convention or conformity.  The company respects hard work, teamwork, and having a good time while doing great work.  

  • What is your favorite word?


  • What do you enjoy doing when you're not working?

    What do you mean, “not working”?  I guess I’d be sleeping, eating, commuting back and forth to work and on vacation, or planning my next vacation.  That’s pretty much what I’m doing when I’m not working!  Oh – and raising my kids.