Paul Metz

Executive Vice President, Quantitative Research

meet Paul

Paul Metz, Executive Vice President, leads one of C+R’s quantitative client service teams and oversees C+R’s corporate marketing efforts.  With 25 years of experience, Paul brings his clients a wealth of knowledge about research design and quantitative analysis and has extensive experience with market segmentation, brand positioning, advertising assessment, and new product development.  His experience includes consulting with a wide variety of nationally recognized businesses and brands in grocery products, entertainment, retail, publishing and youth products.  Prior to joining C+R Research, Paul worked in marketing research at The Quaker Oats Company, which included more than a year in Quaker’s R&D center working on a fast-prototyping new product development team. Paul began his career at M/A/R/C, a custom marketing research agency. ​

Paul holds a BA in Psychology from Northwestern University and an M.S. in Marketing from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.  Paul also serves on an External Advisory Board at the University of Wisconsin’s Graduate School of Business.

browse Paul’s
thought leadership


  • What's your favorite thing about Market Research? What do you enjoy about Market Research?

    I never do the same thing week after week, project after project.  Each project presents a new “riddle” to solve. It’s a great career for the insatiably curious.  And the research tools keep evolving and changing, so it’s not a career that I get bored with.

  • What's the best part about working at C+R?

    The culture is such that I can just do my work and not be bothered or hampered by too much corporate policy, convention or conformity.  The company respects hard work, teamwork, and having a good time while doing great work.  

  • What is your favorite word?


  • What do you enjoy doing when you're not working?

    What do you mean, “not working”?  I guess I’d be sleeping, eating, commuting back and forth to work and on vacation, or planning my next vacation.  That’s pretty much what I’m doing when I’m not working!  Oh – and raising my kids.