A Primer to Understanding Segmentation Research
About This Ebook
Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies.
From the simple to the complex, segmentation research is important when you need to focus on targeting, messaging, and innovation strategies. This ebook provides the nuts and bolts of segmentation research — from understanding the different types of segmentation research available, best practices for executing, the role of advanced analytics and ideas to bring your segments to life for stakeholders. Learn how segmentation research can address many strategies for your business.
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Senior Vice President, In-Person Qualitative Research
Executive Vice President, Quantitative Research
President, Quantitative Research