About This EBOOK
For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment. Brands are missing out on an estimated $567 billion in singles’ spending power by not using marketing materials to build a relationship with the single adult.
C+R Research has collaborated with TPN, a top retail agency, to uncover key insights that are essential to understanding this influential group, coined The New Independents.
Click here to download our ebook, A Marketing Blind Spot: The Rise Of The Single Adult Majority that enlightens truths about this powerful untapped segment.