Our Growing Nation: Understanding the Hispanic Shopper

About This Webinar

In our last LatinoEyes’ webinar, we explored WHO the US Hispanic is and WHERE their growth is coming from (size, growth, acculturation, geography, etc.). In part 2 of this series, we’d like to take you a step further and examine WHY it’s important for you to pay attention to this growing segment and HOW you can capture them as your customers.

In this webinar you will:

  • Get a detailed picture of shopping habits – who they’re shopping with, where they’re shopping, what they’re buying
  • Understand the role the internet plays
  • Learn about motivations and frustrations, and whether they differ from their General Market counterparts
  • And, find out if they really are more brand loyal