Industry Events

Insights Tech Showcase, Quant Showcase

february 11 2021 · virtual

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We’re Speaking & exhibiting

Insights Tech Showcase, A+U NOW: C+R’s DIY A&U Portal

february 11 2021

When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.  

In the session, we will demonstrate the simplicity, agility, and analytical depth of A+U NOW, and you’ll learn how it delivers: 

  • Category definitions, study parameters, and focus brands defined by the user 
  • C+R’s well-known highest sample quality and data integrity standards  
  • A fully-formatted, editable report with drill-down data access through a custom portal   
  • A start-to-finish completion time of a day or two 

 

Speakers

Dave Mastrofski

Vice President, C+R Alum

Extra, Extra

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