A Timely Discussion About the Shopper Journey

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About This Webinar

In this Emerge Smarter webinar, we brought together a panel of our Shopper Insights thought leaders to discuss how the shopper path to purchase continues to evolve as physical and digital worlds continue to merge.  

Please fill out the form on the right and watch our discussion led by our new VP of Shopper Insights, Kathleen Blum. Kathleen was joined by a few of our qualitative and quantitative Shopper Insights experts and discussed: 

  • Each stage of C+R’s iPHD Path-to-Purchase model 
  • Impacts of inflation, supply chain shortages, quality perceptions, and private label on the shopper journey 
  • How payment options are changing the purchase moment and what it means for brands and retailers
  • Ways in which we use our expertise to tackle clients’ burning issues on shopping, and much more!

Kathleen Blum

Vice President, Shopper Insights Research