Kathleen Blum

Vice President, Shopper Insights Research

meet Kathleen

Kathleen Blum joined C+R Research in 2021. She has over 30 years of marketing, strategy, consumer insights, and shopper insights experience on both the client and supplier sides. Kathleen leads our ShopperEyes® practice, which leverages a suite of customizable, quantitative and qualitative approaches to create innovative solutions for manufacturers and retailers facing the ever-changing retail landscape and shopper expectations. ​

Prior to joining C+R, Kathleen worked for Champion Petfoods, Mars, MillerCoors, W.W. Grainger, Willard Bishop Consulting and Jim Beam Brands International. She is a recipient of the Path to Purchase Institute’s Who’s Who in Shopper Insights and is responsible for driving significant increases in category captaincies at MillerCoors and Mars through actionable shopper insights. She also built global insights capabilities at Champion Petfoods that led to differentiating brand strategies and innovation. A deep understanding of the consumer and the shopper is at the heart of Kathleen’s passion to building successful brand strategies, breakthrough innovation, engaging shopper marketing, and category leadership programs.​

Kathleen graduated from Drake University in Des Moines, IA with a B.S. in Business Administration, majoring in Marketing.

browse Kathleen’s
thought leadership

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Shopper Insights: Private Label Gains During Inflation

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The Metaverse and What it Means for Shoppers

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A Timely Discussion About the Shopper Journey

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Quirk’s Chicago

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TMRE All Things Insights

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Is Your Business Recession-Proof? Learn From Some That Are! 

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Are Shoppers Longing for a Simpler Time?

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Three Ways to Turn Recessionary Lemons into Lemonade

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Grocery Retailers Have a Mixed Bag of Expectations for 2023

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The Rise of Multigenerational Households and What it Means for Marketers 

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Balancing Cost and Convenience: Key Trends Shaping the Meat Industry

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The Supermarket Shift: How Shoppers are Adapting to New Grocery Trends 

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The Future of Grocery Shopping: A Hyper-Personalized Experience

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Millennial and Gen Z Omnishoppers: It’s About Experiences, Values & Solutions

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AI Dilemmas in the Grocery Sector: Opportunities for Retailer and Shopper Concerns

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The Renaissance of Humor in Advertising: A Breath of Fresh Air in Brand Communication

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The Shopping Experience: Strategies to Influence Behavior at Shelf/Page

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Navigating the 2024 Grocery Landscape: Insights from C+R Research

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Empowering Your Strategies with Shopper Segmentation

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shopper market research: driving a trifecta win

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