The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar
This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that comprise them, as well as the differing needs, interests, shopping behaviors and purchasing dynamics. Our experts provided key tips on what you need to know to effectively market your brand to address the multi-faceted needs of multigenerational households.