Industry Events

IIEX

April 17-18, 2024 · Austin, TX

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360 Consumer Insights: Wearables & Traditional Research


April 17 | 2:35 – 2:55 PM CT

Discover a groundbreaking smartwatch-app that measures real-time consumer engagement. This wearable gauges attention and emotional resonance, and when combined with other traditional research methods, offers a holistic view of consumer perspectives.

Key Takeaways:

  1. Simple Yet Insightful: Understand how to easily capture consumer attention and emotional resonance.
  2. Optimize Communications: Explore a case study blending wearable tech with C+R’s agile research.
  3. Retail Reimagined: A holistic shopper view combining smartwatch tech, eye-tracking and shop-alongs.

Speakers

Nancy Baum

Vice President, In-Person Qualitative Research

Extra, Extra

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