Industry Events
IIEX
April 17-18, 2024 · Austin, TX
We’re Speaking & EXHIBITING
360 Consumer Insights: Wearables & Traditional Research
April 17 | 2:35 – 2:55 PM CT
Discover a groundbreaking smartwatch-app that measures real-time consumer engagement. This wearable gauges attention and emotional resonance, and when combined with other traditional research methods, offers a holistic view of consumer perspectives.
Key Takeaways:
- Simple Yet Insightful: Understand how to easily capture consumer attention and emotional resonance.
- Optimize Communications: Explore a case study blending wearable tech with C+R’s agile research.
- Retail Reimagined: A holistic shopper view combining smartwatch tech, eye-tracking and shop-alongs.
Speakers
Nancy Baum
Vice President, In-Person Qualitative Research