The Evolution of Shopper Research in a COVID World

About This Ebook

Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:

  • The categories purchased
  • An increased concern for their safety, as well as health and wellness
  • The meteoric rise in the use of e-commerce

Fill out the form to download our latest ebook, The Evolution of Shopper Research in a COVID World, and learn how we addressed each of these trends through our tried-and-true methodologies (both quant and qual) as well as others that we evolved and adapted to better reach shoppers all over the world amidst the mandated lockdown.

Erin Barber

President and Chief Client Officer