We’re Speaking & exhibiting

TMRE @ Home, CASE STUDY: FIND YOUR TARGET AUDIENCE NOW: AN AGILE APPROACH TO CPG SEGMENTATION

june 10 2021, 11:00 AM EST

Insights professionals know that one of the most effective tools in consumer research is a well-designed segmentation. This type of research allows marketers to optimize brand strategies by grouping category consumers into marketable, like-minded segments. Traditionally, segmentation research is oftentimes considered a luxury due to the time required for complex planning and analysis, as well as the cost. As a result, brands without the benefit of traditional segmentation research may need to rely on guesswork to guide them in targeting their prime prospects.

Join C+R Research to hear how an emerging frozen foods company recently gained leverageable consumer segment insights to find its place in the market using SmartMarketTM Segmentation, an agile and cost-effective turnkey segmentation report available to CPG marketers. In this presentation, you’ll learn about…

• The mechanism behind the SmartMarket Segmentation design and introduction to the six distinct segments built on C+R’s 60 years of CPG consumer segmentation experience
• Why this frozen food client opted for SmartMarket segmentation vs. traditional segmentation
• How the company leveraged SmartMarket to better understand its marketplace and guide marketing strategies

Speakers