TMRE Digital Week
March 31 2022 · Chicago, IL United States
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We’re Speaking & EXHIBITING
Survey Data Quality: Click Farms, Bots, Gibberish – Oh My!!
march 31 2022, 12:15 PM
Ensuring the quality of survey data is nothing new; in the early days, we concentrated on validating respondents and ensuring consistency among interviewers. Fast forward to today where the anonymity of online data collection has created more opportunities for fraud; coupled with COVID and the problem has increased exponentially. So, we ask you, how confident are you in your data? Do you really know where it came from? Are data quality concerns even on your radar?
Join us for this webinar where two industry experts will discuss the challenges that lie with data quality in this COVID age and learn:
- How COVID impacted the quality of online panel sample
- The components (both tech and human) necessary for data quality
- Future innovations for enhancing data quality
Senior Vice President, Operations