Research Services

product
optimization

struggling with
new product
development?

Many brands grapple with the challenges of new product development – what features should we include? How should we price our product?

conjoint can help

A conjoint approach can help. For new product configuration and demand forecasting, we rely on a wide array of conjoint methodologies, from traditional conjoint and choice-based conjoint (discrete choice), to adaptive and menu-based conjoint.

elevate and forecast

Conjoint can help you design the optimal product; the results of a choice exercise can help you evaluate and forecast your product’s acceptance, including:

  • The relative importance of the individual features that make up a product and the tradeoffs consumers are willing to make regarding these features (for example, paying more for a premium brand)
  • The appeal of any hypothetical products using “what if” simulators
    • Market share, including potential cannibalization or draw from competitors
    • Price sensitivity
    • Revenue and profit (if costs are input into forecasts)
    • Impact of competitive moves, including the best product changes to answer those competitive moves

TURF to maximize reach

We all know that to maximize your product’s reach, you need to appeal to the greatest number of individual consumers. TURF, or Total Unduplicated Reach and Frequency, can help you understand the breadth of interest in your product by removing duplicated interest.

explore featured
product optimization
case studies

Category Leader Optimizes Product to Reduce Costs

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Determining Optimal Pricing for a Wearable Health…

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Optimizing SKUs and Pricing for a Nasal Spray Portfolio…

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Using Concept Testing to Identify Optimal SKU…

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Building a Gym Membership Package – From the Ground…

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give us a call

When it’s time to make informed decisions about developing your new product, how to price it, and what to expect for sales.

contact us

I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!