About This Webinar
Whether you’re goal is inspiring innovation, adding power to your promotional plans, or ensuring that your stories are “au currant,” it’s critical for youth marketers, researchers and content creators to go beyond their knowledge of the “now” when it comes to youth culture. In YouthBeat’s Trendspotters, we identify four emerging ideas, experiences or values that might matter now, but, more importantly, forecast the future when it comes to kids, tweens and teens. In this webinar, we’ll provide a sneak peek into our approach to trend identification, and importantly, we’ll provide insight into what makes a trend worth following. We’ll leave you with a curated collection of trends from our most recent Trendspotters, and some clues to where we might look for the next new thing.