insights for any stage
of the product lifecycle
aligning your insights
with product lifecycle stage
At C+R Research, we understand that when a company launches a new product or service, the marketing strategies and tactics must evolve alongside the product/service as it progresses through its lifecycle. Each phase in the lifecycle requires different types of market research to make the product/service a success.
No matter which stage of the product lifecycle you’re in,
we’ve got an innovative, scalable research solution…
understanding the marketplace
This phase happens before you develop and launch your product and usually involves exploratory research, assessing the competitive landscape for white space opportunities, identifying key segments to name a few.
develop new products / services / opportunities
This phase ensures that you are developing products and services that people want and will buy!
Inform messaging and advertising
Your brand’s persona and messaging need to be consistent and compelling across all forms of communication and touchpoints. Building an emotional connection with consumers helps ensure that your brand is remembered and relatable.
Message Testing / Optimization
Maintaining strong brands
A lot is riding on the success of your brand; in order to guide your brand strategy, you need to know where your brand stands in the marketplace – its strengths, weaknesses, loyalty etc.