Research Services

insights for any stage
of the product lifecycle

aligning your insights
with product lifecycle stage

At C+R Research, we understand that when a company launches a new product or service, the marketing strategies and tactics must evolve alongside the product/service as it progresses through its lifecycle. Each phase in the lifecycle requires different types of market research to make the product/service a success.

No matter which stage of the product lifecycle you’re in,
we’ve got an innovative, scalable research solution…

understanding the marketplace

This phase happens before you develop and launch your product and usually involves exploratory research, assessing the competitive landscape for white space opportunities, identifying key segments to name a few.  

develop new products / services / opportunities

This phase ensures that you are developing products and services that people want and will buy!

Inform messaging and advertising

Your brand’s persona and messaging need to be consistent and compelling across all forms of communication and touchpoints.  Building an emotional connection with consumers helps ensure that your brand is remembered and relatable.

Maintaining strong brands

A lot is riding on the success of your brand; in order to guide your brand strategy, you need to know where your brand stands in the marketplace – its strengths, weaknesses, loyalty, etc.

take the next step

let’s discuss your upcoming project

contact us

I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!