Darren Breese, Vice President, Online Qualitative, has over 15 years of experience in qualitative research, first joining C+R Research in 2007. A trained qualitative moderator and facilitator, he is accustomed to traditional in-person research methods but embraces online qualitative technologies to bring the voice of the consumer to life in novel ways. He uses modern techniques to engage research participants with technology, empowering them to play a more active role in research and bringing consumers closer to our clients.
His research covers several areas of strategic focus including product innovation, brand positioning, communications development, agile research processes and more. Darren holds a B.A. in German and General Management with a specialization in International Business from Michigan State University. He has spent time living and working in Germany.