EXPLORING LEARNING AND EDUCATION NEEDS ACROSS INTERNATIONAL MARKETS
Is it possible to develop tools that can support learning across international markets? What learning gaps exist, and how are they common or different in different countries? These were the questions facing a leading international play-based education organization.
C+R Research helped our clients develop a multi-country quantitative survey to understand how parents and teachers approach learning for elementary and middle school aged kids.
Validating Learning Approaches
Our client needed to validate hypotheses on learning approaches and priorities and how those differ or align globally. They needed a better understanding of attitudes and behaviors around learning and to size the opportunity based on consumer attitudes.
Specifically, they sought to:
- Understand the prevalence of attitudes uncovered in previous qualitative research
- Measure the degree to which parents/caregivers and educators/teachers differ in their priorities and attitudes
- Gauge how priorities and attitudes differ or align across the globe
- Identify and size where opportunities/demands are highest
HOW WE DID IT
Multi-country Survey Adapted to Local Market Language
We collaboratively developed a multi-country survey in the U.S., Europe, Africa, and Asia. One survey was developed to talk to parents or caregivers of elementary and middle school aged kids; another was developed to talk to educators and teachers.
Once the surveys were developed, we translated and transculturated the surveys to ensure that not only were we surveying in the appropriate language, but also that the survey translated across cultures and was adapted for local market language nuances and understanding.
The online survey was administered to a total of 400 caregivers and 200 teachers across four countries. We were able to compare the differences by country and between parents and educators. We also were able to look at differences based on the ages of kids (elementary aged vs middle school aged) and the gender of kids. This allowed us to identify key attitudes and behaviors among these different targets.
Insights Feed into Innovation Strategies
We helped the client validate incoming hypotheses and learn where there are commonalities in education attitudes and priorities. We also helped inform the size of the primary and secondary opportunities. The data also helped our client understand what elements will resonate the most with different audiences (across different countries and across parents and educators).
With these insights, our client was able to identify the commonalities and differences in learning attitudes and approaches that exist across international markets in order to structure future innovation for their organization.