Understanding the Hispanic Shoppers’ Digital Engagement

About this Webinar

In a world of constant mobility and ever-changing technology, shoppers crave the ability to include digital tools in their decision making. From researching your brands and reading product reviews before going to the store, to in-the-moment price comparisons and sharing their in-store experience with others, mobile devices and digital technology have become allies and valuable resources for shoppers; particularly for Hispanic shoppers.

In this webinar, we will discuss:

  • How Hispanic and General Market shoppers use technology to enhance their shopping before, during, and after making a purchase; and
  • How a well-thought-out digital strategy can create meaningful engagement among shoppers while helping your brands and products get ahead of the rest.

If your marketing does not include a digital experience, your strategy will eventually miss the mark, especially among Hispanics. In honor of National Hispanic Heritage month, join Jorge Martinez to discuss the important Hispanic market.

Jorge Martínez-Bonilla

Senior Vice President, CultureBeat