Key Benefits of Regular Client Meetings: Communication, Connection, and Collaboration

Filed Under: Market Research, Communities & Panels


Emily Prozeller

Vice President, Communities & Panels

Our Communities and Panels division regularly schedules meetings with our clients, tailoring the frequency from weekly to monthly based on each client’s preferences. These meetings provide a platform for various team members from both sides to interact and work collaboratively.

While the concept of meetings isn’t novel, their importance in successfully executing research initiatives is undeniable. Particularly in environments with ongoing research projects and fluctuating timelines, meetings serve as a practical tool to guide these projects to fruition.

Here are the three key points that illustrate the less apparent, yet significant, benefits of these meetings:

  1. Enhanced Communication and Alignment: Regular meetings promote clear, open dialogue and help keep the team aligned with the research objectives. This ensures that the research is relevant and effectively addresses the client’s needs.
  2. Strengthened Connections: Scheduled meetings provide a platform for deeper interpersonal connections. They offer an environment conducive to shared humor and discovering common interests. This can lead to a more empathetic understanding of the clients, recognizing when they need support or should be celebrated.
  3. Collaborative Teamwork: Meetings allow us to be more than a service provider; they enable us to integrate more closely with the client’s team. For example, in one recent meeting, we noticed the client had received a very large, distinguished award and was proudly wearing it for several workdays. Meeting with the team offered insight into their workplace culture and traditions and allowed us to feel like an extension of their research team. Such experiences were only possible with the regularity of our meetings.

The unstructured time in our meetings, tucked between agenda items related to projects, truly allows us to understand our clients better and provide a more valuable service. Simply being present creates a platform for communication and mutual support that brings us closer as a team. The power of presence and regular communication fosters a stronger, more collaborative working relationship.

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