Making the Connection with Millennial Moms

About This Webinar

If you’re concerned with connecting with today’s families or kids, tweens and teens, Millennial Moms are a unique subgroup of parents that matter. This youngest group of moms represents just one aspect of today’s overall motherhood mix, but they are making an impact on the way parenting plays out today and for the future.

C+R Research, in partnership with Strottman International, a family marketing agency that delivers brand-building hands-on experiences for kids and their parents, recently engaged in an in-depth exploration of moms under the age of 34. This mixed-method study, which utilized data from YouthBeat’s proprietary studies among parents of 2 to 18 year olds, gave our team nuanced insight into how this group of moms sees their children and their role as parents, and what brands and marketers can do to better meet their needs. Now we want to share our findings with you!

In this webinar, we’ll provide a sneak peek into the eight themes of the Millennial Mom tale that will help marketers better make meaningful connections with this cohort, and more importantly, avoid missing the mark with them.