Driving Digital Success with Strategic UX Research

Thursday, September 25 | 12 PM CT

In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with Boston Scientific, we will engage in a thoughtful reflection on how UX research uncovers user needs, guides digital strategy, and addresses challenges holistically—from exploration to optimization.

This session will highlight how understanding users in context, identifying friction points, and aligning digital experiences with real-world behaviors can drive stronger outcomes. You’ll hear about how we approached these challenges together, and how strategic thinking and consultative partnership shaped the research journey.

Whether you’re exploring UX research for the first time or looking to refine your approach, this conversation will offer practical takeaways and real-world examples of how research can inform smarter, more strategic digital decisions.

Nancy will also be joined by Boston Scientific’s Chelsea Price, Product Designer, UXC & Patient Advocate, for her expert perspective.

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Webinar hosted by:

Topics include

  • Uncover user needs that shape digital strategy
  • What it looks like to build on learnings across multiple engagements
  • Tackle UX challenges holistically through exploration, refinement, and optimization
  • See the value of ongoing collaboration that can deliver clear, actionable outcomes