Amanda Krivanec, Senior Research Director, joined C+R in 2012. Amanda has worked on a variety of quantitative methods including attitude and usage explorations, market segmentations, advertising testing, tracking studies, concept and product testing, and home usage tests. She also has experience with a variety of methodologies including online, phone, mobile, intercepts and qual-quant hybrid techniques. Amanda works with clients in many industries including consumer packaged goods, food services, retail, apparel and financial services.
Amanda received a M.A. in Industrial Organizational Psychology from Western Kentucky University.