Vice President, provides qualitative design and strategic insights leveraging both in-person and online methodologies. Casey has experience on the client, supplier, and agency sides of the business and has worked in a variety of categories, including CPG, retail, beer & spirits, technology, durables, and financial services.
Casey routinely moderates over a hundred discussion groups, ethnographic and shop-along sessions, and online communities each year. He is well-versed in a variety of traditional and non-traditional qualitative techniques to help clients build stronger brand relationships with their consumers.
Previously, Casey held senior qualitative positions at PepsiCo, Young & Rubicam Advertising, and Teenage Research Unlimited.
Casey earned his BA from Lawrence University and attended the Johns Hopkins School of Business. He also is a graduate of the Miami Ad School’s Account Planning Program and the RIVA Qualitative Institute.