Elizabeth joined C+R in December 2021, bringing to the organization 17+ years as a full-service, quantitative research professional specializing in brand health tracking, brand equity, needs-based segmentation, portfolio/product line optimization and innovation. Elizabeth’s experience covers a variety of industries and CPG categories.
Most recently, Elizabeth was part of a global account team at Kantar, dedicated to a 46-market Brand and Equity program for a major manufacturer. Prior to that, Elizabeth spent 4 years in the Brand & Communications practice at TNS and over 9 years at Ipsos/Synovate. Elizabeth holds a BS in Psychology from Illinois Wesleyan University.