Erika Patino is a Senior Research Director in the LatinoEyes® Division. Erika is primarily involved in quantitative research, with a focus on the U.S. Hispanic market.
Since joining C+R in 2012, Erika has been involved in a variety of projects and has gained experience in market segmentation, attitude and usage, concept evaluations, and tracking studies within the consumer packaged goods industry.
Erika received a Bachelor of Science in Marketing with a minor in International Business from The University of Illinois at Chicago. Erika is fully bicultural from Mexican origin and speaks both English and Spanish fluently. Growing up in a bicultural household gave Erika a unique perspective and understanding of today’s Hispanic consumer.