Patti joined C+R in 2004 and is a Research Director on the quantitative team. She was born and raised in Colombia and moved to the U.S. in 1995. Patti is fully bicultural and bilingual and has a deep ‘insider knowledge’ of the Hispanic consumer. She is able to distill insights through her natural curiosity and interest in the cultural nuances that stem from the various Hispanic nationalities.
While at C+R, she has been involved in a wide variety of general and Hispanic market projects including new product development, concept optimization, positioning research, advertising tests, segmentations, satisfaction tracking, and attitude and usage studies.
Additionally, Patti was part of a larger team and helped in the development and creation of the LatinoEyes.com online panel in 2005. She also managed the panel’s SuperPoll and Omnibus studies in 2006 and 2007.
Prior to joining C+R, Patti worked for the Compañía Colombiana de Empaquetados, a rice-packing firm in Colombia, where her primary responsibility was brand management.
She received a Bachelor of Science in Economics from Wharton and completed her MA in Marketing Research from the University of Texas at Arlington.