overview A leading cat litter brand experienced a decline in sales after a major retailer increased the price of one of its products. The brand partnered with C+R Research to understand how shoppers perceived the increase, how it affected their purchasing decisions, and whether it was changing their relationship with the brand or the retailer…
overview Flavored Alcohol Market Research That Drives Action A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
overview A school notetaking category leader was in the process of developing a new planner and notetaking mobile app and needed feedback from students to test overall usability to ensure the product is optimized before launch and adds additional value for its users. C+R first conducted live moderated interviews to capture a benchmark understanding of…
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient user experience (UX) for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR…
overview A national furniture retailer sought to modernize its brand and enhance the in-store experience by introducing a new concept store in a densely populated urban neighborhood. This location departed from the brand’s traditional suburban format, offering a smaller footprint and a more curated, lifestyle-driven presentation. The store featured distinct thematic zones, a reimagined furniture…
