-
-
-
Improving Digital Learning Engagement for Medical Professionals
overview Elevating an Educational Platform for Healthcare Professionals A national medical association sought to better understand how its online education resource platform was perceived and used by healthcare professionals. With a mission to deliver high-quality and accessible continuing education, the organization partnered with C+R Research to benchmark awareness, assess brand impact, and identify opportunities to…
-
Defining a Clear and Compelling Market Position for an Innovative Cardiac Ablation System
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
-
Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients
overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies. Using agile qualitative research, our team…
-
Breast Cancer Ad Testing with Hard-to-Reach Patients
overview Agile Research That Shaped Breast Cancer Ad Messaging An ad agency supporting a pharmaceutical company needed to test advertising concepts for a new metastatic breast cancer (mBC) treatment. The challenge? Conduct qualitative research with a very specific patient population—within a matter of days. With our expertise and nimble recruitment approach, we were able to…
-
Inspiring Generational Voter Turnout
overview A technology-based, non-profit organization was tasked with the objective of increasing voting participation rates during national elections, with a focus on midterm (non-presidential) election years. Understanding the power that media and communication possess to help drive the general public to the polls, message frames were developed to understand which communication strategy would inspire voter…
