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Cat Litter Price Sensitivity and Retailer Value Perception
overview A leading cat litter brand experienced a decline in sales after a major retailer increased the price of one of its products. The brand partnered with C+R Research to understand how shoppers perceived the increase, how it affected their purchasing decisions, and whether it was changing their relationship with the brand or the retailer…
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Kayla Myhre
meet Kayla Kayla joined C+R as an Associate on the Online Qualitative team in 2019. After 5 years of working in Online Qualitative research, Kayla transitioned to the Shopper Insights team where she is now involved in both qualitative and quantitative projects that contain shopper elements. Since joining C+R, Kayla has developed experience with various…
