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CultureBeat Multicultural Marketing

WE ALL LIVE IN A MULTICULTURAL WORLD

Cultures are no longer separate entities, but rather influencers over each other. The variety of cultures, ethnicities and lifestyles—and the dynamics that intertwine them—define today’s marketplace and how consumers interact with brands around them.

Consumers seek brands they can relate to…brands that are evolving in the same direction and at the same pace as the multifaceted culture we live in. Because of this tangled web of influences, brands must focus on understanding consumers from a holistic perspective that encompasses the impact of all cultures on each other and on the overall consumer.

C+R Research’s CultureBeat® division will help you navigate through the new realities of the American social fabric. Click here to learn more.