Communities and panels have come a long way in the past decade. While they still provide quick, continuous access to your consumers of interest, there’s more than meets the eye! To “take it up a notch,” think of communities not as a stand-alone method or tool, but as a part of a larger research strategy and offering.
When communities are leveraged properly, they can open the lines of communication – both with your brand and other community members – which can yield unexpected, in-the-moment insight into the consumer mind. This webinar will explore key strategies you should use to take your community up a notch. You will learn how to:
- Approach unique research needs with a community and the tools you could use to do so
- Integrate the community with your organization
- Work best with your community research partner
- Build relationships and engagement among your community members
- Use your community as an iterative learning space, and more!
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