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african american marketing, advertising to african american

Creating a genuine and thorough understanding of multiculturalism and diverse consumers takes time and effort: It is a journey, not a sprint! And, along that journey, when your strategy and marketing efforts aren’t grounded in cultural understanding, missteps can happen that lead to undesired consequences with your target audiences. Conversely, there are companies that have a vision and prioritize diversity, equity, and inclusion (DEI) as the cornerstone of their business. They create an authentic connection with diverse audiences and, as a result, are rewarded with loyalty.
But when mistakes are made, swift and honest action to correct them can be the best route. Owning up to those missteps can set your brand and teams on the right path to true cultural empathy.
In this webinar, you will learn about:

  • Common mistakes made when trying to target diverse populations
  • Consequences of good intentions gone awry in marketing
  • Pop culture icons who lead the way in driving action
  • Culture-centric research that can help bring you closer to diverse populations.
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