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Multicultural and Hispanic marketing and market research

Jorge Martinez, Vice President

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.
Using Behavioral Economics to Improve Honesty from Respondents

Lynne Bartos, Vice President

As researchers, we can employ a few different Behavioral Economic techniques to help ensure that people are more honest when taking our surveys.
A Lesson for Brands in Empathy Building

Jorge Martinez, Vice President

Marketers of the world take note: being inclusive pays off. Make sure your campaigns are illuminated by the power of inclusion and diversity so that the power of people itself makes your brands’ connections to them impactful.
A Better Way to Communicate with the LGBTQ Community

Anna Rossi, Associate Analyst

It is important to understand the most appropriate way to speak to LGBTQ consumers and measure their sexuality to lead to the most actionable insights for your brand.

Paul Metz, Executive Vice President

We created a graphic to explore the most recent clean label and consumer trends, and share a one-stop shop resource that helps shoppers everywhere quickly get to the bottom of what's in various products, especially when the labels aren't clean!
Six Consumer Segments Your Brand Should Be Marketing To

Brenda Hurley, Executive Vice President

We've identified some of today's most promising emerging consumer segments. These diverse groups span generations and cultures that brands should consider for their growth and buying power.
The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o
Marketing to Hispanics: English? Si por favor. Espanol? That too.

Jorge Martinez, Vice President

Every year, our clients face the challenge of driving growth within the Hispanic segment, while balancing advertising budgets - particularly whether their messaging should be in English or Spanish, or both.