About This Webinar
Online qualitative with kids? It's not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives' comfort with technology, supported by traditional observation and interpretation. We will present a case study on the nature of performance and fame to illustrate how to successfully "jump over the candlestick" into the world of online qualitative with kids. We will explore:
- Our unique hybrid method and why it works
- Benefits and drawbacks of online versus in-person methods with kids
- Case Study: "Performance and Fame," and implications for your brand
- How online qualitative can work for your kids' study
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