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C+R Research

Illuminator is the crossroads of attitudes and behaviors. We have developed multiple illuminator solutions that enable us to leverage the power of actual behavioral data to deliver game-changing insights that isn't possible with traditional research.

Have you noticed that every young person seems to be increasingly tethered to a mobile device? Some of the most interesting dynamics that have bubbled up in our YouthBeat® data reveal some astounding big-picture shifts over time! In this Emerge Smarter Webinar join Mary McIlrath—C+R’s Senior Vice President and Partner who leads the Youth + Family division—as she shares her perspective and insight on how this phenomenon might impact your brand.

Like you, C+R Research has been monitoring the developments in the online and brick-and-mortar grocery space.

At C+R Research, we're often surprised and delighted by the roles kids and moms play when it comes to food purchases for their families. In this eBook we explore

Our Senior Vice President of YouthBeat®, Mary Mcllranth, took a deep dive looking into the digital assumptions many of us have about kids. In this eye-opening eBook, Mary dispels several myths regarding digital usage among kids between first and fourth grade.

Through our partnership with InfoScout, C+R has access to real-time receipt data, which allows us to marry actual purchasing behavior (the what) with our custom research expertise (the why). In this webinar we will illustrate how we have evolved our research methods to better address the most challenging brand and shopper research questions through leveraging the power of InfoScout’s receipt data.

We look at US Hispanics views on healthy eating trends, lifestyle changes, and the factors that influence their behaviors and purchase decisions.

It's no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more bicu