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Learn how qual and quant research approaches can work within a B2B context.

In consumer research, we deal with pretty straightforward products (and, after all, we are consumers ourselves, aren’t we?); so this may be a space that you are most comfortable in. But, what about business-to-business (B2B) research?

Recognize cultural differences so you can speak their language

Through a recent Mixed Methods study conducted by C+R Research's LatinoEyes® Divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

Through a recent Mixed Methods study conducted by C+R Research's LatinoEyes® Divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

We’re proud to release our newest eBook at YouthBeat®, partnering with our CultureBeat™ colleagues, focusing on the Black teen experience.

Solutions to Amplify Shopper Insights: ILLUMINATOR

THE "WHY" BEHIND CONSUMER ATTITUDES. THE "WHAT" BEHIND SHOPPER BEHAVIORS.

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.

Did you know that at YouthBeat®, we also publish YouthBeat® Jr., focusing on the rhythms of the lives of 2- to 5-year-olds, as reported by their parents?

It seems like everyone’s getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond one’s ethnicity and race, it can be multidimensional, and that is more evident now than ever before.

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers.