Over the past year, the pandemic changed many things, especially the way qualitative research is conducted. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns.
Over the past year, the Coronavirus pandemic has changed how market researchers conduct qualitative research. This was particularly true for “traditional” or “in-person” qualitative researchers who had to become even more agile and creative with how they helped businesses reach consumers.
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Do you have a need to deeply understand your CPG category but don’t have the luxury of an extended timetable or a vast research budget? Then our new DIY Attitude & Usage product called A+U NOW® is perfect for you.
Join us for an engaging Back to School discussion with parents from around the country. We will explore this year’s mid-pandemic new “Back to School” experiences—including pivots and course changes families have been making since the first day of school.
At C+R Research, our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.
At C+R Research, we continue to be committed to helping you connect with consumers in a meaningful way.
Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies.
Whether you’re embarking on your very first wave of brand health tracking or looking to refine an existing program, we’re giving you a peek into our best-in-class strategies for optimizing your tracking program to ensure you make smart decisions about what comes next for your brand.
To kick off Hispanic Heritage Month, we will talk about the state of the Hispanic consumer and have a conversation with them to explore their sentiments about the current situation in our nation, their perceptions of the importance of Hispanics as consumers, and their views on the brands they connect with.