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Designing Smarter Segmentations: Choosing the Right Approach for Your Business
Turn your research investment into measurable business impact with Activation Workshops—facilitated working sessions that bridge the gap between insight and execution.
In this Emerge Smarter webinar, C+R’s Kat Figatner reveals how these collaborative sessions help cross-functional teams align on findings, prioritize opportunities, and build shared ownership of next steps.
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How a Global Dairy Cooperative Turned Cottage Cheese’s Comeback into a Strategic Advantage
overview Bringing Clarity to a Resurging Category A leading global dairy company was watching a familiar product experience something of a renaissance. Cottage cheese, long considered a legacy staple, was attracting new consumers and generating renewed category excitement. The cooperative recognized this as a pivotal moment: get ahead of the momentum with a deep, structured…
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AI Personas
Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest the time or money in new research. This is the promise and possibility of AI personas. Whether…
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Flavored Alcohol Consumer Insights: Portfolio Growth Strategy for U.S. and Canada
overview Flavored Alcohol Market Research That Drives Action A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
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Usability Testing of a Study App for Students
overview A school notetaking category leader was in the process of developing a new planner and notetaking mobile app and needed feedback from students to test overall usability to ensure the product is optimized before launch and adds additional value for its users. C+R first conducted live moderated interviews to capture a benchmark understanding of…
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Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company
overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…
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Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights
this event has ended. please complete the form to view the recording. Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different…
