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Designing Smarter Segmentations: Choosing the Right Approach for Your Business
Turn your research investment into measurable business impact with Activation Workshops—facilitated working sessions that bridge the gap between insight and execution.
In this Emerge Smarter webinar, C+R’s Kat Figatner reveals how these collaborative sessions help cross-functional teams align on findings, prioritize opportunities, and build shared ownership of next steps.
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How a Global Dairy Cooperative Turned Cottage Cheese’s Comeback into a Strategic Advantage
overview Bringing Clarity to a Resurging Category A leading global dairy company was watching a familiar product experience something of a renaissance. Cottage cheese, long considered a legacy staple, was attracting new consumers and generating renewed category excitement. The cooperative recognized this as a pivotal moment: get ahead of the momentum with a deep, structured…
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AI Personas
C+R Persona Research Bot Persona research session C+R AI Persona Bot 2 personas in debate ↺ Replay Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest…
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Enhancing the Knee Replacement Patient Journey Through Qualitative Research
overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient user experience (UX) for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR…
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Smarter Segmentation: Innovative Tools + Collaborative Strategies
this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…
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